Author name: Alicia Williams

7 Reasons Why Creativity is Important to Decision Making

Why Creativity Makes Your Business More Productive and Successful

Some of the best ads of 2020 include a 7-minute video from Apple capturing the hilarious things that happen when you suddenly have to work from home, a dating site pairing up Satan with a girl named after the year nobody wants to relive, and a burger company selling the freshness of their beef by […]

Why Creativity Makes Your Business More Productive and Successful Read More »

Aliste Marketing

What Elon Twitter Might Look Like for Marketing Agencies

If you’re a marketer, there’s a good chance you’re familiar with Twitter. (One would hope) And with Twitter comes Elon Musk, quite literally. The billionaire entrepreneur and CEO of Tesla Motors and SpaceX is well-known for his outspokenness on the social media platform. His tweets are often controversial and thought-provoking, garnering both praise and criticism

What Elon Twitter Might Look Like for Marketing Agencies Read More »

Ukraine header

Social media is helping to bring out the emotions and statements of injustice about the war in Ukraine

As a social media management company, we comprehend the power of social media. We know how it can be beneficial in progress towards human rights, ethically rightful protests, and basic human decency. We also know that social media can be used as a weapon. It can be used to spread lies and propaganda. It can

Social media is helping to bring out the emotions and statements of injustice about the war in Ukraine Read More »

Chalkboard

What You Need to Know About the Marketing Strategy Planning Process

Ask any experienced marketer how to launch a product or scale a brand without a solid plan in place and they’ll all tell you the same thing: you can’t.  In marketing, having a strategy is just as essential as having internet access and a computer.  All those great ideas you have for connecting with consumers

What You Need to Know About the Marketing Strategy Planning Process Read More »

Mockup

11 Key Business Performance Metrics for Better Operations

Is your business winning? How do you know? The big difference between opinion and fact is that facts come with data. Curious whether you’re profitable? Having a feeling that you are is nice, but it isn’t useful. Knowing you are because your spreadsheet, financial analyst, or in-house software says so is downright potent. Key business

11 Key Business Performance Metrics for Better Operations Read More »

video marketing

Why would I invest in professional video marketing when I can use Tik Tok for free?

There are nearly 100 million people in the United States who are active on TikTok every month.  The meteoric growth of the trendy video-sharing app was further bolstered by the pandemic; when everyone was shut indoors, they turned to user-generated content like funny videos for entertainment.  It’s no surprise then that businesses have taken note

Why would I invest in professional video marketing when I can use Tik Tok for free? Read More »

Scroll to Top