Like it or not, with social media, as well as sites like Yelp and the Yellow Pages enabling consumers to leave reviews about products and services, companies don’t have the final word over how the public perceives their brand. In fact, some marketing experts say that consumers now trust each other more than companies. So […]
Leverage Customer Reviews in Your Content Marketing Plan Read More »
Hotels have to go the extra mile to create actual experiences that first, reflect what their brand stands for and second, provides their clientele with a value-added experience that makes their stay better Imagine staying at a hotel where the minibar is stocked with nothing but your favorite drinks and snacks — even if you’re
Differentiating your brand through customer experience Read More »
New product launches are part art, part science — and you can royally miss the mark if you don’t know what you’re doing. Step one? Keep your mouth shut. Make like you’re part of the Game of Thrones cast and zip it. Follow the silent treatment with a strategy built from the endpoint backward and utilize your
YouTube isn’t all cute cat videos and failed singing auditions (not that there’s anything wrong with those). YouTube is now the second-largest search engine in the world. Daily views total more than 5 million videos spread across 1.9 billion active users. That’s an incredible resource for B2B, B2C, and SaaS marketers eager to showcase their brand in new
What You Should Know About the Awesome Marketing Power of YouTube Read More »
It’s every brand’s objective to maximize customer engagement. One highly effective way to do this is to connect with your customers on a deeply personal level. That involves demonstrating that you care about issues they care about — for example, the environment. Note that according to a 2017 study, 87 percent of Americans will buy products
Earth Day Should be Everyday: Show Your Customers You Care Read More »
Alicia Williams is considered a highly respected voice in the marketing world. However, this wasn’t always the case. Alicia’s early days as a startup founder were not quite as glamorous as one might assume. Our very own Grit Daily columnist Gene Swank sat down with Alicia to discuss life as a female entrepreneur and the
This Female Entrepreneur Says Age Should Not Be an Obstacle for Starting Your Company Read More »
Host Gene Swank is joined by Alicia Williams of Aliste Marketing. Co-hosts Elena Nabi from Yuppr and Dr. Phillip Hickman of Pla Book chime in as well. We discuss bootstrapping a company when times are tough, the image a company leader should convey and of course we dive deep into all of the digital marketing goodies. Listen Here: https://www.buzzsprout.com/211770/1000522-expert-marketing-tips-with-guest-alicia-williams
Expert Marketing Tips With Guest Alicia Williams Read More »
WHAT IS YOUR NAME AND OCCUPATION? Alicia Williams, CEO & Founder of Aliste Marketing WHAT IS YOUR INSTAGRAM HANDLE? @alistemarketing HOW LONG HAVE YOU BEEN A BOSTON BUSINESS WOMEN’S MEMBER? 1 year WERE YOU BORN AND RAISED IN BOSTON? IF NOT, WHAT BROUGHT YOU HERE? Born in NJ but moved here at 6 yrs old
BBW Member Interview with: Alicia Williams, CEO & Founder of Aliste Marketing Read More »
What does a camel have to do with insurance? What does satellite TV have to do with a Boston accent? And how do three short words have the power to inspire millions of people around the world? The Power of Unforgettable Marketing Campaigns We’ve all seen them — marketing campaigns that are so funny, engaging, moving
Tips for Generating Ideas for Your Next Marketing Campaign Read More »
The world has stopped spinning on its axis. In an attempt to head off the terrible consequences of this event, runners from around the world take to the streets, hoping that the combined power of all their footsteps will set the world in motion again — much like a hamster running in a wheel. Starring Kobe
Is Video Really the Next Big Thing in Marketing? Read More »
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