Having a chief marketing officer (CMO) makes your business feel all kinds of official, but with great responsibility and great impact comes a great big price tag. When you need the expertise that comes with a lofty title and lengthy resume but don’t want to commit to a full-time hire, you may need the talents […]
What is a fractional CMO? Read More »
Some of the best ads of 2020 include a 7-minute video from Apple capturing the hilarious things that happen when you suddenly have to work from home, a dating site pairing up Satan with a girl named after the year nobody wants to relive, and a burger company selling the freshness of their beef by
Why Creativity Makes Your Business More Productive and Successful Read More »
Ahh, YouTube. Land of funny cat videos and slime tutorials and that one video with the screaming goats you know you watch at 2am when you can’t sleep and giggle every. single. time. It’s okay, you’re not alone. In fact, there are some 1.86 billion YouTube users, nearly 200 million of which are in the
The Importance of a YouTube and Video Marketing Strategy Read More »
If a picture is worth a thousand words, a great video is like scoring the keys to the legendary New York Public Library. That’s why video marketing is an advertising and marketing tool of near epic proportions. What is video marketing? Video marketing is exactly what it sounds like: A video that can be used
Why Your Business Needs Video Marketing in its Toolbox Read More »
Ask any experienced marketer how to launch a product or scale a brand without a solid plan in place and they’ll all tell you the same thing: you can’t. In marketing, having a strategy is just as essential as having internet access and a computer. All those great ideas you have for connecting with consumers
What You Need to Know About the Marketing Strategy Planning Process Read More »
It’s one thing to have a goal. It’s another thing entirely to have the courage, foresight, grit, and determination to figure out how to make that goal happen. Marketing is just a tool. We use it to help brands just like yours achieve their goals. Get more customers? Conquer a new niche or territory? Launch
How to Craft A Marketing Strategy Plan Read More »
How do you plan on getting ahead? Whether you’re about to launch a business or you’re already in the swing of things but not leveling up quite as quickly as you’d like to, you probably know that marketing is one tool that can help give you a competitive edge. But marketing isn’t just a tool
What is the strategic marketing process? Read More »
As a brick and mortar business, you’re always looking for new ways to effectively engage your customers and bring them into the store. First developed in 2013, beacon marketing technology enables proximity-based interactions between retailers and shoppers via the Internet of Things (IoT). The technology works by having a BLE (Bluetooth Low Energy) beacon broadcast
Beacon Marketing – Location based marketing for success Read More »
When you want a build a marketing strategy that’s as strong as it is scalable, it’s vital you make a conscious effort to tackle the marketing process using clear-cut steps that eliminate guesswork and leave little room for error. Plan Every marketing strategy must have a goal, but not all goals are created equal. Success
What are the 5 steps in the marketing process? Read More »
You’ve spent hours poring over every detail of your marketing plan. Your audience is dialed in, you’ve chosen your channels and you’ve stared at laundry lists of business metrics until your eyes felt like they were swimming around in your head. There’s just one question left: How are you going to implement this thing? How
How do you implement a marketing strategy? Read More »
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