Google. Facebook. Amazon. These businesses have transformed the way society communicates, connects, works, and plays. We know we can use Google to search for anything and everything no matter the day and time — in fact, search, and Google are so connected “Googling” is now an all-encompassing verb. Amazon is the store that never closes, […]
What the Facebook and Instagram outage taught us about diversification! Read More »
Leveraging Customer Experience for Ensuring Hospitality Success Imagine staying at a hotel where the minibar is stocked with nothing but your favorite drinks and snacks — even if you’re not paying VIP prices. Or enjoying a fully-customized around-the world adventure that gives you insider access to some of the globe’s most exciting destinations. Or shopping
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How to Increase Sales on Social Media Using Sensory Marketing Social commerce takes place when revenue is generated through a social media channel- even hotel, travel bookings! The key piece of every social commerce definition that Google turns up is the revenue generation part, aka sales. Ahhh, sales- the engine to our business In the
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When you want a build a marketing strategy that’s as strong as it is scalable, it’s vital you make a conscious effort to tackle the marketing process using clear-cut steps that eliminate guesswork and leave little room for error. Plan Every marketing strategy must have a goal, but not all goals are created equal. Success
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Ready to launch a new product? Interested in revamping an existing one? Even the most innovative, ingenious product every created can flop big time if you’re not prepared to keep tabs on performance as you head to market. Key performance indicators, otherwise known as KPIs, can help you track progress, profitability and efficiency in real-time
What are the 5 most important metrics for product performance? Read More »
You’ve spent hours poring over every detail of your marketing plan. Your audience is dialed in, you’ve chosen your channels and you’ve stared at laundry lists of business metrics until your eyes felt like they were swimming around in your head. There’s just one question left: How are you going to implement this thing? How
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The key to a successful project is approaching it with a plan in place, but it’s equally important to have a way to gauge the efficacy of that plan. Project management metrics are a type of key performance indicator (KPI) that delivers information vital to proving value, improving productivity, identifying shortcomings in relation to competitors
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Does the mere thought of crafting a marketing strategy make your eyelid twitch? Creating a marketing plan doesn’t have to be a panic-inducing event. Just follow these seven steps: Research Kickstart your marketing with a ton of research. There are a lot of ways to gather important data, starting with direct customer contact. Surveys work,
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Ask three different marketers to describe their planning process and you’re likely to get three different answers. While there are certainly some standard aspects to any expert-driven marketing plan, every pro has their own way of describing and grouping those elements. Still, there’s usually a common thread that revolves around research, money and creativity —
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When companies need to measure the progress of a campaign or see how they stand in relation to their competition (or an older version of themselves), they turn to key business metrics. These metrics, sometimes also referred to as key performance indicators or KPI, are quantifiable data points that can be used in a wide
What are key business metrics? Read More »
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