Marketing Strategy

The Importance of Sustainability in Supply Chain Management Here’s logistics explained in the simplest way possible: A business creates a product and then ships it to the customer through planes, ships, and trucks. The industry is the backbone of our global economy, but its simplicity comes with a cost. In the U.S., transportation alone accounts […]

The Importance of Measuring Sustainability It’s no secret that we’re in an era where consumers no longer have time for brands that “do less harm.” They’re going for those who are doing more good! Sustainability is becoming less of a trend and more of a baseline expectation every day, and companies paying lip service will

The Growing Expectation for Brands to Take a Stand A controversy arises. As a brand, do you wait until the issue fizzles out? Or do you say and do something immediately? Spoiler alert: hiding under your desk rarely works. Welcome to the new reality of brand activism, where businesses actively promote or fight social, political,