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Author name: Aliste Marketing

Are Solar Panels Really Sustainable? Tracy Saville Uncovers the Truth

Podcast / By

In this episode of Between the Mics, we sit down with Tracy Saville, deep tech advisor and C-suite leader, for an eye-opening conversation on the future of sustainable innovation. From the hidden waste crisis of solar panels to the fine line between green tech and greenwashing, Tracy exposes the environmental and ethical challenges often overlooked […]

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Building Brands That Sell — with Carrington Crothers

Podcast / By

In this episode of Between the Mics with Alicia and Chris, we sit down with Carrington Crothers — founder of Prospect Street Studio, branding strategist, and photography expert — to uncover how visuals can make or break a business. From professional photography to packaging redesign, Carrington shares why product imagery isn’t just about looking good

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Transparency and Traceability: Meeting the Demands of Conscious Consumers

Business Vision, Marketing Strategy / By

Remember when marketing was all about bright colors, catchy jingles, and selling dreams? Those days were when “eco-friendly” meant sticking a green leaf on packaging, knowing nobody cared enough to look too closely. News flash: The world is so over those tricks. We’re in the era of conscious consumerism. People are asking questions, digging deep,

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Eco-Friendly Gifting: 4 Sustainable Holiday Gift Ideas That Give Back 

Business Process / By

Think of that sweater you got several Christmases ago or all those cliche festive “classics” like photo frames, socks, or bath bombs.  The biggest problem with these gifts is not that they’re done-to-death gift choices (although they are) — rather, they do little for you, and, most importantly, the environment.  So, this year, why not

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Elevate Your Presence: The Impact of Social Media Marketing for Home Improvement Brands

Business Process, Marketing Strategy / By

Welcome to the dynamic world of home improvement, where the art of transformation meets the power of social media. In an era where digital landscapes shape brand perceptions, a robust social media presence is not just a tool but a strategic necessity. Today, we’ll embark on a journey to unravel the strategies and nuances of

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The Art of Conversion: Optimizing Product Pages for Maximum E-commerce Sales

Business Process, Marketing Strategy, Uncategorized / By

Greetings, fellow digital architects and e-commerce maestros! Today, we’re embarking on a thrilling expedition into the heart of e-commerce alchemy—the art of turning curious website visitors into ecstatic customers. Buckle up as we unravel the secrets of optimizing product pages, where persuasive copywriting, eye-catching visuals, seamless user experience, trust signals, and well-crafted call-to-action buttons come

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Unlocking Brand Marketing Strategies to Skyrocket E-commerce Sales

Business Process, Marketing Strategy / By

Hey fellow brand enthusiasts and digital dynamos! Today, we’re embarking on an exhilarating journey into the dynamic universe of Product brand marketing, where the alchemy of storytelling, identity, and loyalty converge to catapult your e-commerce sales to new heights. Buckle up as we unravel the secrets, tips, and real-life case studies that make brand marketing

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The Power of Product Marketing: Boosting E-commerce Sales for Established Brands

Business Process, Marketing Strategy, Uncategorized / By

Hey there, savvy marketers and brand enthusiasts! Today, we’re diving into the thrilling world of product marketing, where creativity meets strategy and sales soar to new heights. Buckle up as we explore the ins and outs of why product marketing is the secret sauce for increasing e-commerce sales, and how established brands can leverage it

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