Why does your brand exist? And why does it do what it does? Whatever your answer is, get clear on it. Because if you’re trying to make an impact, your brand likely exists for a reason that goes way beyond making money. And the better you can articulate that reason, the more likely it is […]
Crafting a Compelling Brand Purpose Statement: A Step-by-Step Guide Read More »
In this episode of Between the Mics with Alicia and Chris, we sit down with Carrington Crothers — founder of Prospect Street Studio, branding strategist, and photography expert — to uncover how visuals can make or break a business. From professional photography to packaging redesign, Carrington shares why product imagery isn’t just about looking good
Building Brands That Sell — with Carrington Crothers Read More »
As a sustainable brand’s CEO, you’ve likely got an incredible story to tell. After all, you’re out there, solving real problems and making a genuine impact. There are already people on board, sure, but if you want your brand messaging to reach further, it’ll take more than a cool site and some ads — you
Using Social Media to Amplify Your Sustainable Brand Message Read More »
Remember when marketing was all about bright colors, catchy jingles, and selling dreams? Those days were when “eco-friendly” meant sticking a green leaf on packaging, knowing nobody cared enough to look too closely. News flash: The world is so over those tricks. We’re in the era of conscious consumerism. People are asking questions, digging deep,
Transparency and Traceability: Meeting the Demands of Conscious Consumers Read More »
Think of that sweater you got several Christmases ago or all those cliche festive “classics” like photo frames, socks, or bath bombs. The biggest problem with these gifts is not that they’re done-to-death gift choices (although they are) — rather, they do little for you, and, most importantly, the environment. So, this year, why not
Eco-Friendly Gifting: 4 Sustainable Holiday Gift Ideas That Give Back Read More »
Welcome to the dynamic world of home improvement, where the art of transformation meets the power of social media. In an era where digital landscapes shape brand perceptions, a robust social media presence is not just a tool but a strategic necessity. Today, we’ll embark on a journey to unravel the strategies and nuances of
Elevate Your Presence: The Impact of Social Media Marketing for Home Improvement Brands Read More »
Greetings, fellow digital architects and e-commerce maestros! Today, we’re embarking on a thrilling expedition into the heart of e-commerce alchemy—the art of turning curious website visitors into ecstatic customers. Buckle up as we unravel the secrets of optimizing product pages, where persuasive copywriting, eye-catching visuals, seamless user experience, trust signals, and well-crafted call-to-action buttons come
The Art of Conversion: Optimizing Product Pages for Maximum E-commerce Sales Read More »
Hey fellow brand enthusiasts and digital dynamos! Today, we’re embarking on an exhilarating journey into the dynamic universe of Product brand marketing, where the alchemy of storytelling, identity, and loyalty converge to catapult your e-commerce sales to new heights. Buckle up as we unravel the secrets, tips, and real-life case studies that make brand marketing
Unlocking Brand Marketing Strategies to Skyrocket E-commerce Sales Read More »
Hey there, savvy marketers and brand enthusiasts! Today, we’re diving into the thrilling world of product marketing, where creativity meets strategy and sales soar to new heights. Buckle up as we explore the ins and outs of why product marketing is the secret sauce for increasing e-commerce sales, and how established brands can leverage it
The Power of Product Marketing: Boosting E-commerce Sales for Established Brands Read More »
We don’t need to tell you that hospitality is full of challenges and competition. Customer expectations change. The best marketing methods evolve. To keep your business competitive, you need to utilize strategies that put you in front of the people looking for businesses like yours. Understanding the Unique Challenges of the Hospitality Industry Hospitality has
Driving Success: Digital Marketing Strategies for Hospitality Businesses Read More »