Podcast

Marketing has changed dramatically over the last 30 years, but one thing hasn’t: great marketing starts with understanding people. In this episode of Between the Mics, Alicia Williams and Chris Viscomi sit down with Claudia Sciarretta, a Global Growth & Transformation Executive with experience across PepsiCo, American Express, and Diageo, to discuss how consumer insights,

What happens when you stop building a career around what you’re supposed to do and start building one around the work you actually believe in? In this episode of Between the Mics, Alicia Williams and Chris Viscomi sit down with Elisa Zoli Lai, co-founder of Silver Lining Consulting, to talk about her transition from corporate

Artificial intelligence is changing the way we work, but is it replacing marketers, entrepreneurs, and creative professionals or simply changing what makes them valuable? In this episode of Between the Mics, hosts Chris and Alicia sit down with AI and marketing experts Matthew Langie and Eric Lee Usher for an honest conversation about the opportunities, challenges,

Every growing business reaches a point where marketing alone isn’t enough. You’ve refined your messaging. Your brand is clear. Your website is working. You’re creating content consistently. But now you’re asking a different question: How do we build credibility beyond our own channels? That’s where public relations comes in. In the latest episode of Between

In our latest episode of Between the Mics, we sat down with Shannon Curley,  Director of Marketing & Growth at Tactical Logistic Solutions, to talk about storytelling, customer research, AI, remote work, and the realities of modern marketing leadership. Shannon shared her unconventional journey from English literature major to working on iconic brands like Star

In this episode of Between the Mics, Alicia and Chris sit down with Valerie Bono-Bunker, co-owner of Golden Cannoli and self-proclaimed “Queen of Cannoli”, for a conversation that goes far beyond dessert. What started as a family bakery supplying a few dozen cannolis in Boston’s North End has grown into a nationally recognized brand supplying

In this episode, we sit down with real estate investor and entrepreneur Jessica Nieves to talk about one of the most overlooked conversations in business and how to actually grow and protect your wealth. From getting started with investment properties to understanding cash flow, equity, and short-term rentals, Jessica breaks down what it really takes

In our latest episode, we sit down with Laura Viola, founder of Rizbee Studio and creator of Pretties™, to talk about what it really takes to build and evolve a brand. With over two decades of experience in graphic design and CPG branding, Laura shares how to navigate client relationships, guide tough creative decisions, and

In this episode of Between the Mics, we sit down with Sarah Vasquez to unpack a common challenge many businesses face, investing in advertising without seeing the results they expect. Sarah shares a clear, practical perspective on why most ad strategies fall short and what needs to be addressed before increasing spend. From messaging and