Podcast

Building Wealth Beyond Your Business with Jessica Nieves

In this episode, we sit down with real estate investor and entrepreneur Jessica Nieves to talk about one of the most overlooked conversations in business and how to actually grow and protect your wealth. From getting started with investment properties to understanding cash flow, equity, and short-term rentals, Jessica breaks down what it really takes […]

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Stop Wasting Money on Ads: What to Fix First with Sarah Vasquez

In this episode of Between the Mics, we sit down with Sarah Vasquez to unpack a common challenge many businesses face, investing in advertising without seeing the results they expect. Sarah shares a clear, practical perspective on why most ad strategies fall short and what needs to be addressed before increasing spend. From messaging and

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The Missing Piece in Marketing: Real Conversations That Drive Better Decisions

In a recent episode of Making Your Digital Mark, host Lisa Apolinski sat down with Alicia Williams, co-founder of Aliste Marketing Collective, to talk about the story and vision behind Momentum Exchange, a private community built for marketers and communication professionals navigating real-world challenges. At the core of the conversation was a simple but powerful

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Step Inside Momentum Exchange: A Private Community for Marketers

Hear directly from Alicia and Chris as they share the story and vision behind Momentum Exchange, why they created it and what makes it different from other marketing communities. Built for marketers at every level, it’s more than a network. It’s a private, confidential space where real conversations happen, ideas are pressure-tested, and decisions get

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From Idea to Shelf: Scaling a Business with Henry Lewandowski

In this episode of Between the Mics, Alicia and Chris sit down with Henry Lewandowski to talk about what it really takes to launch and scale a business successfully. From his “Faster, Sooner, Quicker” approach to building momentum to the realities behind retail launches, Henry shares practical insights on team building, expert partnerships, and why

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Inside the Marketing Playbook: Jennifer Evans on Brand Transformation, AI, and Leading Through Change

In this episode of Between the Mics, Jennifer Evans joins the conversation to unpack a career defined by transformation, creativity, and strategic leadership. From guiding the reinvention of Bed Bath & Beyond into a thriving e-commerce marketplace to advising national brands as a consultant, Jennifer shares hard-earned insights on marketing evolution, AI’s growing role in

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Marketing, AI & What Most Brands Get Wrong with Kelly Stone

In this episode, Kelly Stone shares her unconventional journey from journalism to leading global marketing initiatives—and what marketers need to know right now about AI, strategy, and what actually works. With 20+ years in marketing and 175+ events under her belt, Kelly breaks down how she uses AI as a virtual assistant (not a search

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Healing After the Las Vegas Shooting with Todd Blyleven

Surviving the 2017 Las Vegas shooting forever changed Todd Blyleven’s life. In this episode of Between the Mics, Todd shares his firsthand experience of one of the deadliest mass shootings in U.S. history, opening up about trauma, PTSD, and the moments of courage that helped save lives amid the chaos. This powerful conversation explores healing

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From Siblings to Business Partners with Alicia and Chris

Alicia and Chris open up about what it’s really like to build a boutique marketing agency as siblings. From their early days in event planning to launching Aliste, they share the honest truths, unexpected challenges, and surprisingly joyful moments that come with mixing family and business. They dive into how they found their footing, how

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