YouTube isn’t all cute cat videos and failed singing auditions (not that there’s anything wrong with those). YouTube is now the second-largest search engine in the world. Daily views total more than 5 million videos spread across 1.9 billion active users. That’s an incredible resource for B2B, B2C, and SaaS marketers eager to showcase their […]
YouTube Marketing: What Makes Successful Channels So Popular Read More »
Do you remember the last time you bought a new car? Why was it that you chose one specific model and brand over another? Was it the horsepower under the hood, the power train, the transmission or maybe even the entertainment system? Was it the design, the color or the price? If you’re like most
How to improve your hotel guest experience with powerful sensory marketing Read More »
As a brick and mortar business, you’re always looking for new ways to effectively engage your customers and bring them into the store. First developed in 2013, beacon marketing technology enables proximity-based interactions between retailers and shoppers via the Internet of Things (IoT). The technology works by having a BLE (Bluetooth Low Energy) beacon broadcast
Beacon Marketing – Location based marketing for success Read More »
As an entrepreneur, what is your biggest concern when it comes to the marketplace? If you’ve answered, “The competition,” then you’re not alone. But what if we told you there’s a way to create your own market — one without any competition at all? Well, the good news is that there is! And that requires
What is Blue Ocean Strategy and how does it fit with your business? Read More »
5 Lessons the Starbucks Red Cup Controversy Taught Us Is a cup just a cup? Most people think so. But for business and brand building, we stand to learn a lot from the Starbucks red cup marketing controversy. The folks at Starbucks were likely only thinking about gorgeous, minimalistic design during the process of planning
Marketing Controversy: 5 Lessons the Starbucks Red Cup Taught Us Read More »
Reefer. Mary Jane. Pot. Ganja. Marijuana. Cannabis has had quite a few names over the years (we’d love to hear yours — purely for research purposes, of course), but it’s never been as mainstream as it is now. And it’s opening up a whole new genre of marketing. Thanks to a glut of new laws
3 Tips for A Powerful Cannabis Marketing Strategy Read More »
Like it or not, with social media, as well as sites like Yelp and the Yellow Pages enabling consumers to leave reviews about products and services, companies don’t have the final word over how the public perceives their brand. In fact, some marketing experts say that consumers now trust each other more than companies. So
How to Leverage Customer Reviews in Your Content Marketing Plan Read More »
Depending on how you market your business, the customer acquisition cost (CAC) can make or break your budget. In the travel industry, the average CAC is $7. In the transportation field, it’s $98. Look at customer acquisition cost in telecom and you’ll be clutching your chest and weeping at the $315 average. Of course, all
The Undeniable Importance of Retention Marketing (and Why You Can’t Afford to Ignore It) Read More »
The world has stopped spinning on its axis. In an attempt to head off the terrible consequences of this event, runners from around the world take to the streets, hoping that the combined power of all their footsteps will set the world in motion again — much like a hamster running in a wheel. Starring
Video Marketing – is it really that important for your business? Read More »
When it comes to aligning with any of the new types of leadership models, it pays to get creative and break the mold. Why is this the case? The fact is, the corporate structure has long been a fairly uniform thing. Historically speaking, executives were perceived as straight-laced individuals. They wore immaculately pressed suits and
7 Leadership Models for Innovative Thinkers Read More »
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