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5 Metrics Crucial to Assessing the Performance of a Product
Ready to launch a new product? Interested in revamping an existing one? Even the most innovative, ingenious product every created can flop big time if ...
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Strategic Marketing vs. Tactical Marketing
Marketing is marketing is marketing… right? Well, not really. While there is a lot of overlap between different marketing tactics, there are two main types ...
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4 Steps to Implement a Marketing Strategy
You’ve spent hours poring over every detail of your marketing plan. Your audience is dialed in, you’ve chosen your channels and you’ve stared at laundry ...
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Understanding the 7 Steps of Marketing
Does the mere thought of crafting a marketing strategy make your eyelid twitch? Creating a marketing plan doesn’t have to be a panic-inducing event. Just ...
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Understanding and Applying the 3 Phases of the Marketing Process
Ask three different marketers to describe their planning process and you’re likely to get three different answers. While there are certainly some standard aspects to ...
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10 Examples of Key Business Metrics You Can Use
When companies need to measure the progress of a campaign or see how they stand in relation to their competition (or an older version of ...
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