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The digital landscape
Marketing Strategy

Navigating the Digital Landscape: Strategies for Leveraging Media Platforms

In the world of marketing and advertising, digital media platforms have become the go-to source for reaching a larger audience. Social media, websites, and search ...
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Marketing Strategy

6 Ways To Use Video Marketing To Grow Your Business

When was the last time you watched some kind of video content on your mobile device?  If you’re like 85% of internet users in the ...
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Understanding customer behavior
Marketing Trends

Identifying Trends in Consumer Buying Behavior: Understanding the Shifting Demands of Modern Consumers

In today’s fast-paced and ever-evolving marketplace, staying ahead of the consumer buying behavior curve is essential to the success of any business. Consumer behavior can ...
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Understanding customer behavior
Marketing Strategy

How Understanding Customer Behavior Shapes Marketing Decisions

Nowadays, there’s no doubt that data insights have become critical for companies to remain competitive. With the rise of analytics tools, we can gather valuable ...
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CMO in business
Marketing Strategy

The Importance of Having a Fraction CMO in Your Business

Having a chief marketing officer (CMO) makes your business feel all kinds of official, but with great responsibility and great impact comes a great big ...
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Marketing Strategy
Marketing Strategy

The Questions CMOs Should Be Asking to Improve Marketing Strategy

As the business world becomes more competitive, understanding your target market and tailoring your marketing strategy to their needs is more vital than ever. At ...
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