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Understanding the 7 Steps of Marketing
Does the mere thought of crafting a marketing strategy make your eyelid twitch? Creating a marketing plan doesn’t have to be a panic-inducing event. Just ...
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Understanding and Applying the 3 Phases of the Marketing Process
Ask three different marketers to describe their planning process and you’re likely to get three different answers. While there are certainly some standard aspects to ...
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10 Examples of Key Business Metrics You Can Use
When companies need to measure the progress of a campaign or see how they stand in relation to their competition (or an older version of ...
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The Importance of a Good Strategic Marketing
Tackling marketing by throwing some Facebook ads at the wall and seeing what sticks may seem like the easy, stress-free route to entrepreneurial success, but ...
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Where Do You Go to Find Business Metrics?
Marketing and content strategy experts love to talk about business metrics. They’ll tell you that you need them to understand how you stack up against ...
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The Different Types of Business Metrics
Business metrics are the kind of nit-picky little numbers that can seem like little more than busy work on their own but collect enough metrics ...
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