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Business Process

What are the 5 most important metrics for product performance?

Ready to launch a new product? Interested in revamping an existing one? Even the most innovative, ingenious product every created can flop big time if …

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Marketing Strategy

How do you implement a marketing strategy?

You’ve spent hours poring over every detail of your marketing plan. Your audience is dialed in, you’ve chosen your channels and you’ve stared at laundry …

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Business Process

What are project management metrics?

The key to a successful project is approaching it with a plan in place, but it’s equally important to have a way to gauge the …

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Marketing Strategy

What are the seven steps of marketing?

Does the mere thought of crafting a marketing strategy make your eyelid twitch? Creating a marketing plan doesn’t have to be a panic-inducing event. Just …

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Marketing Strategy

What are the 3 phases of the marketing process?

Ask three different marketers to describe their planning process and you’re likely to get three different answers. While there are certainly some standard aspects to …

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Business Process

What are key business metrics?

When companies need to measure the progress of a campaign or see how they stand in relation to their competition (or an older version of …

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