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Why is strategic marketing important?
Tackling marketing by throwing some Facebook ads at the wall and seeing what sticks may seem like the easy, stress-free route to entrepreneurial success, but …
How do I get business metrics?
Marketing and content strategy experts love to talk about business metrics. They’ll tell you that you need them to understand how you stack up against …
What are examples of metrics?
Business metrics are the kind of nit-picky little numbers that can seem like little more than busy work on their own but collect enough metrics …
What are operational performance metrics?
While all KPIs measure the progress or relative success of a business or campaign, many metrics are more focused on long-term outcomes. Operational performance metrics …
What are examples of marketing strategies?
Marketing strategies are like family recipes for chocolate chip cookies — you’ll see some common ingredients, but each version is just a little bit different. …
What is the difference between strategic marketing and tactical marketing?
Marketing is marketing is marketing… right? Well, not really. While there is a lot of overlap between different marketing tactics, there are two main types …
