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Understanding customer behavior
Marketing Strategy

How Understanding Customer Behavior Shapes Marketing Decisions

Nowadays, there’s no doubt that data insights have become critical for companies to remain competitive. With the rise of analytics tools, we can gather valuable ...
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CMO in business
Marketing Strategy

The Importance of Having a Fraction CMO in Your Business

Having a chief marketing officer (CMO) makes your business feel all kinds of official, but with great responsibility and great impact comes a great big ...
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Marketing Strategy
Marketing Strategy

The Questions CMOs Should Be Asking to Improve Marketing Strategy

As the business world becomes more competitive, understanding your target market and tailoring your marketing strategy to their needs is more vital than ever. At ...
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Creativity for success
Business Process

Use Creativity to Bring Success to Your Business

Some of the best ads of 2020 include a 7-minute video from Apple capturing the hilarious things that happen when you suddenly have to work ...
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Video marketing strategy
Marketing Strategy

How to Use YouTube for a Video Marketing Strategy

Ahh, YouTube. Land of funny cat videos and slime tutorials and that one video with the screaming goats you know you watch at 2am when ...
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Social videos
Marketing Strategy

The Importance of Brand’s Social Videos

If a picture is worth a thousand words, a great video is like scoring the keys to the legendary New York Public Library. That’s why ...
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